Instagram is a enormously important platform because it has officially surpassed twitter with monthly users,that is a big deal. It’s a platform where people follow each other with very specific intent. Even though about 100 million new photos and videos go up every day, it is much easier than you think to dominate the scene and have your posts liked by your potential market.There are now over 800 million monthly and 500 million daily active users on Instagram.
Around two thirds of those users are logging in every day and around one third are logging into the app more than once a day. That’s a remarkable amount of potential to reach out to a massive audience.Here are the best practices to dominate the instagram:
Mayfair is the filter that attracts the most engagement. We’re only talking a very minor advantage. What the most popular channels do though is use one filter consistently.
When someone is exploring your channel for the first time and viewing your images in grid view, your posts will look more appealing if there isn’t a mix of image styles that clash with each other.
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Like photos of others:
if you like someone’s post , they will like you back. So by paying attention to what other people are doing, and handing out likes, you will attract them in return. If you like hundreds of random photos a day, in return you will increase your own likes and get lots of new traffic too.
Use effective photography:
Here are some points that studies have shown affect the likes you get.
It turns out that pictures where blue is the main color get 24% more likes that ones that are mostly red.
Keep it light:
Bright pictures get 24% more likes than ones that are ‘artsy’ and dark. Makes sense to me!
Keep the background open.:
Pictures with plenty of background get 27% more likes than ones that are solid and continuous.
Go for black and white.:
Not only do they get 18% more likes than color, but black and white photographs project an image of class and sophistication. This can be very useful – especially if the audience you want is more upper class and a little older.
Use simple colors.:
A simple palette of a few colors gets 18% more likes than a rainbow of color.
Texture really works:
Smooth, bland pictures do not attract anyone. Those with lots of textured surfaces in them get a whopping 79% more likes than smooth surfaces.
Lead your Instagram analytics:
Followers,Engagement and the hashtags harness the most engagement,Most popular images. Google Analytics doesn’t supply an accurate count of Instagram referral traffic at this point
Post at right time:
Posting at right time brings the most productive benefits.Posting at certain times of the day and certain days of the week gets you more likes. If you are tracking your metrics, you will soon find when to post to get the maximum number of likes for your posts.
Avoid using selfie camera:
Avoid using selfie camera however most phones don’t have an amazing quality camera on the front of the device. It’s deliberately a smaller resolution camera.It might be harder to take that perfect picture but using the rear camera on your phone will provide a much higher resolution and less grainy picture. Getting someone to take that photo for you is a much better solution and typically make your images look less like a selfie anyway.
Use Instagram’s apps to make instagram content:
There are a few apps that make creating interesting content a little bit easier. Search for them on the app store, they are all free.
It allows you to take multiple photos and lay them out in a collage style picture. Great if no individual picture stands out for you, but a series of pics might tell a story. Play around with different configurations and borders.
It records a 1-2 second video then creates a loop of that recording playing backwards and forwards. I have no idea why it’s so popular or effective, but people seem to do fun things with it like dancing or some kind of movement that I think they typically wouldn’t do in a recorded video. Give it a try and gauge the engagement you get.
It lets you record a really long video then speed it right up like a time lapse video but it has some kind of smoothing algorithm that makes it look great. You might be able to demonstrate something about your business you wouldn’t ordinarily get people to sit and watch for long enough. Condense it down to a few seconds and you have a riveting little post.
Make it fun:
Your followers will appreciate it if you get personal and remind them of special, personal things that mean something to them. We know that your posts are about generating business, but that does not have to mean they need to be serious all the time.Getting close is good marketing.
Lifestyle images and personal photos get the most likes. Get personal and build a giant following.
Create your brand Instagram strategy before you post:
Placing all randomly may earn you a few ‘Hearts’ at first, but over time you’ll fall through the cracks without a solid foundation.
Complete your Instagram profile with a profile graphic:
Use of brand logos helps to get a good reputation.Since the profile graphic appears tiny as users scroll through posts, using a brand logo rather than an intricate image makes it quick and easy for your Instagram followers to identify your brand.
Use Categorized hashtags:
Make your strong foundation by choosing effective hashtags.Categorize the hashtags into relevant themes, such as branding, promotions, or campaign-specific keywords.
quality cornet quantity:
Create a ‘photo style’ for instant recognition and use it consistently.
Make a posting schedule :
Making a posting schedule is always beneficial No matter how many posts you aim to publish per day or per week, the important thing is to maintain that frequency.if you will not post regularly followers will lose their interest in your brand.
Use a lot of hashtags:
posts with 11 or more hashtags get nearly 80% engagement. Find relevant hashtags and use them properly.you can find effective hashtags from Websta Tagboard,or Iconosquare.
Use a URL in your description :
Audience will need to copy and paste the URL. At the very least, ensure a link to your website is included at the end of your Instagram bio.
Post at prime times to optimize engagement with your target audience:
post at right time.Iconosquareprovides in-depth analytics based on your posting history to help you determine the optimal times to post your photos.
If someone tags you share that post with your followers:
when someone tags your brand in their post share that with your followers.It will build your strong image and be proud of the love your company is earning!
Follow your followers:
Follow back your followers and It’s all about the Instagram courtesy and building a community.
Reward your followers :
Give discounts and promotions to your followers.Promoting a unique discount code on Instagram will also allow you to track the percentage of sales your Instagram account is driving.
Like and Comment on other photos:
Like the posts of others it will bring good in form of followers ang more likes.Comment on industry-specific trending hashtags for added brand visibility.
Create photo contests:
Boost your contest and hashtag on your other social media accounts for extended reach.
Post the content that reflects the brand:
Similar to the Share button on Facebook or the Twitter retweet, Instragram allows users to re gram content posted by others.